Often described as Europe’s last undiscovered destination, Albania is quickly capturing the attention of travelers seeking authenticity, nature and meaningful cultural experiences. Nestled between the Adriatic and Ionian seas, Albania offers an extraordinary diversity of landscapes — from dramatic mountain ranges and deep canyons to pristine beaches and traditional stone villages that seem untouched by time. What truly sets Albania apart is its rich cultural heritage and warm hospitality. Ancient civilizations, UNESCO-listed cities, centuries-old traditions and a vibrant local life create a destination where history and everyday life blend seamlessly. Travel in Albania is not about rushing from one attraction to another. It is about slowing down, sharing meals with locals, exploring small villages, tasting traditional cuisine and discovering stories that go beyond guidebooks. At Go Albania, we believe that the most memorable journeys are those that connect travelers with the true soul of a place. Our experiences focus on small groups, conscious travel and carefully curated routes that highlight the authenticity of Southern Albania and beyond. Albania is not just a destination — it is a feeling, a discovery, and an invitation to travel differently.

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There are a growing number of travelers who are fed up with the crowds that are visiting the more popular destinations and so they turn to seeking destinations where fewer are going.

Our world is a big one and there are many areas that are somewhat unexplored by the traveling public. And, there are multiple reasons some regions are not attracting many visitors.

Reasons can be: difficulty in accessing certain regions; political problems; countries promoting anti-American sentiments; poor climate; and more.

The CEO of Adria Airways, Mark Anžur, has said the Slovenian national carrier is likely to open a base in the Albanian capital Tirana.

The airline’s first destination from its new base would be Frankfurt. Adria has boosted the number of weekly flights from Ljubljana to the Albanian capital from seven to ten weekly this summer season.

Mr. Anžur says Tirana is a promising market and a growing business and tourism hub in the Balkans. Tirana is currently served by twelve airlines, with Belle Air being the largest operator.

It looks like Russians are very attractive as tourists, as different countries try to lure them with interesting offers.

After Bulgaria announced that it offers free visas for Russian tourists when crossing the border, another country in the area, Albania, launches an offer for tourists from Russia too.

Albania wants to boost its tourism, offering unilateral visa-free travel for Russians as well as announcing a draft law which stipulates that people who invest USD 200,000 in the country will receive citizenship.